Senior Design and Art Direction
Over the last four years, I’ve closed more than 56 magazine issues under Cultured and its sister publications. I’ve managed photographers and designed front-of-book pages, full-length features, and cover lines. I’ve paginated advertising placement; color-corrected and retouched images; and managed post-production needs with Cultured’s designated Printer.
My experience doesn't end on the page: through marketing, design, and branding practices, I’ve helped grow Cultured’s Instagram following from 68k at the start of my tenure to currently over 220k followers. I’ve developed new skills in email marketing, specifically creating a template on email applications such as Mailchimp for non-designers to navigate. During my time with the magazine, I’ve also helped execute cover shoots and manage full-team photoshoots for prominent creatives like Mary J. Blige and Janelle Monae. Many such sessions have taken place during the pandemic, necessitating the utmost coordination and organization.
Although I’ve done extensive work at Cultured, I wasn’t managing so many different facets when I started there. My first title was Associate Art Director, and I only designed front-of-book layouts and digital graphics. Through continuous action, resilience, and innovation, I was able to make myself an essential, versatile force within the company.
A look at the Cultured Masthead
Editor in Chief / Founder, Sarah Harrelson
Features Director, Kat Herriman
Exec Editor, Isabel Flower
Art Director, Katie Brown
Managing Editor, Jessica Idarraga
Architecture & Design Editor, Elizabeth Fazzare
Contributing Art Directors, Anton Ioukhnovts, Ariela Gritten, Adam Turnbull
Media Kit Design Update for 2021
I was tasked to redesign the Cultured Magazine Print Media Kit 2021 for clients, as shown below.
